javascript hit counter Garam Masala: Mobile Number Portability

Garam Masala

Tuesday, April 06, 2010

Mobile Number Portability

Making a shift - from stories to opinions. An effort to incite readers (if any) to argue with me.

I am waiting for the Mobile Number Portability to come through.

What is the problem - Since the market has opened up to the private players, the private players have become significantly big (in consumer base).. even if we consider only the tier 1 and 2 cities. The bad part is, they are probably so big that they can lobby enough so that the MNP does not come through. And then there is the BSNL and MTNL which still think they are sitting in duopolistic market. There was news that they have not even purchased equipment to test MNP, while DOT has given a deadline of May for implementation. What audacity! All these players on one side, and the (corrupt) government on the other. What a contest this is going to be! :)

So, if MNP comes through, who is to win? consumers. Who is to lose - BSNL and MTNL!

Why I want MNP to happen - not because I have anything personally to gain from it. I am happy with my airtel connection and will probably continue with it. This MNP is a pure market pressure. It is the lever that the government holds to make the market more efficient and price competitive. In the end, probably only a handful will survive and all the existing players will trade off about +/- 15% of their consumer base. With the rock bottom prices, this might be the question of solvency and insolvency.

However, India is nothing new as a market. Historically, MNP has seen opposition from the incumbents in the market. But there are many countries that have implemented it (Australia, for one). Waiting to see how everyone reacts to it in India. What do you think?

3 Comments:

  • I have been waiting for MNP as well.It will certainly favor the newly launched services and erode the market share of the existing behemoths.Pretty sure they are the ones who are resisting the change. Will this lead to consolidation, M&A etc? I bet not. It might lure more telecom players into the already over crowded and under priced market.

    By Blogger ancientmariner, at 6:42 AM  

  • Bsnl Number Portability, or mobile number portability, allows you to transfer your existing mobile phone number from BSNL to another mobile phone provider so that if you change mobile phone networks you do not have to give everyone a new number.

    By Blogger john smith, at 5:40 AM  

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